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The Elements Of A Marketing Plan Before pen to paper, before the process begins it is important to interact with all the areas of the business to gain insight, guidance and understanding of what their requirements and desired out comes would be and what their overall impression of a marketing plan are. Based on this you would generate a plan to develop the plan, including time lines, major buckets of activities and what cross functional efforts and support would be needed. Download White Paper _____________________________________________ Over View Of The Loyalty Industry The concept of brand or product loyalty one hundred years ago was simply the fact of doing good business. You knew your customers, what they liked and you said thank you to their face. Brands like John Deere, Sears, and Pioneer Seed became large American corporations because they knew their customers well and made sure they gave the customer what they wanted. Download White Paper _____________________________________________ Reduce Tuition Cost Through Scrip Programs Many private schools are in need of ways to build loyalty between their parents and the school, while remaining cost competitive in the markets they operate. Scrip programs (i.e. selling gift certificates for fundraising) allows schools to get the extra funds they need, while the supporters get access to the retail shopping they like. The following white paper gives ideas on how to do a tuition reduction program the right way. Download White Paper _____________________________________________ Without Employees You Have No Business “Assets in the shoes” - Most companies today realize that employees are their most critical and valuable asset for a company to succeed. Employees at every level must be committed to a company’s goals. An employee incentive program that includes meaningful reward and recognition will reinforce employees for behavior that supports company goals. Download White Paper ______________________________________________ The Ying And Yang Of Creative Management All humans have an internal struggle between the ideas of good and those of evil, light and darkness. In some terms we could even look at the forces between creativity and business as being forces that tug and fight with each other. Many with a creative Zeitgeist see business as a drab “process” of churning out widgets and all about making a profit. While “the suits” look at creative types with concern and uncertainty and see the passion, creativity, expression and wonder, “how can we control this?” In the end successful businesses require chaos and order, creativity and profitability, process and open expression to grow, thrive and succeed. This tug of war creates great things, both to the bottom line and to the creative spirit of an individual’s life. The trick is to find the narrow, thin-line line to walk, as a creative business owner and leader, to allow the balance to take place – yet not create a schizophrenic organization. Download Yin & Yang White Paper Presentation on Yin & Yang Given at HOW Design Conference Slides 1 to 25 Slides 26 - 51 Slides 52 - 83 If you have a slow connection, email David@BusinessHive.com and request an email copy be sent to you. HOW Magazine Article on Project Management & Creative ______________________________________________ To Spend Or Not To Spend? Businesses have a dilemma. Where to cut costs, while maintaining quality? Where to invest dollars to stimulate growth and crank-up distribution channels, but not burn dollars unnecessarily? In many cases, businesses look to reduce spending so that the effect will show immediately on the bottom line of their earnings reports. Traditionally, the areas first cut are advertising, promotions and incentive programs.
Download Business 2.0 Article Investing In Incentives - B2B Story Download ______________________________________________ History of the Card Payment Industry Download Presentation Please be aware this is a large document If you have a slow connection, email David@BusinessHive.com and request an email copy be sent to you. ______________________________________________ Gift Certificates - Their Demise is Greatly Exaggerated Insights Into the Certificate & Incentive Industries What a time of change! It seems like everyone who is in the gift certificate and incentive industry is looking at the question "so what's next, where do we go from here?" Along with the realization that '“what made you great in the past might be what's hurting you now.”' It's hard to realize that not only is the industry changing, so are the clients, the award earners and everything related to the industry. Download Article _______________________________________________________ Misplaced Loyalties How and why have we seen many loyalty programs come super-Nova and then fizzle out? Why is loyalty such a buzzword within the business services and consulting industry, yet few charged with managing loyalty programs understand how to set concrete metrics to measure success to prove it is worth the effort? Why are there increasing demands for short term results with loyalty programs if loyalty programs are supposed to develop longterm relationships? Are there any loyalty programs that make sense? Download Loyalty White Paper ______________________________________________ Collaborate Or Die Where Is Your Sustainable Competitive Advantage? The enemy is everywhere. Trust no one. If you want something done right then do it yourself. If we didn't build it then it must be second rate. Pretty basic thoughts. Ones that go back to being a 10 year old, looking at the world as if no one else could ever understand you, your ideas and your feelings. Then as we grow up and move on we take these feelings with us. We join companies that have years of structure around keeping the knowledge in-house, under cover and wrapped up with non-competes, exclusives and non-disclosures. The realization has come to pass that "collaborate or die" should be tattooed on a manager's forehead. Why foreheads? So that everyone can SEE that it is OK to work with others not in the fold. Not only do companies have a hard time with collaboration with other businesses, but also other departments within the same company! Download Yahoo Article ______________________________________________ Future Thoughts Recently we received a questionnaire from a student in Australia working on a future predictions survey. The following are our responses to the questions. We thought it would be worthwhile sharing. It makes you think beyond the next 6 months of a business or a life cycle. It starts you wondering about the future and how we will get there as a society. Download White Paper _____________________________________________ Incentive Industry Information Industry Overview Presentation Please be aware this is a large document If you have a slow connection, email David@BusinessHive.com and request an email copy be sent to you. Incentive Trends White Paper _____________________________________________ MORE INFO DOWN BELOW |
| Corporate Counter Terrorism & Preparedness Ideas and actions necessary in today's business world to prepare for potential attacks against your business, your industry and our country, while not becoming paralyzed by the threats. Our best defense is a healthy business climate. Download Article ___________________________________________________________ Experience Branding What is it Like to Experience Your Brand? It's all about the experience your customers have with your brand. Developing new ideas fast in a rapidly changing environment is a must. A fully integrated strategy will ensure that every touch point you have with a customer is positive, effective and memorable. This translates into sound business results for you! Download White Paper ___________________________________________________________ Performance Improvement Look Beyond the Tangible For ten plus years I have had the wonderful opportunity to develop performance improvement programs and products for a wide variety of the “Fortune 100” and in that time a I have learned a few simple truths about why programs succeed or fail. Download Article ___________________________________________________________ Development Idea: Pariah Or Friend? In most business environments, new development has two faces – whether business, technology, product or relationships. There is the face of the person or management team bringing the new idea forward. There is the face of the existing people/areas that will be changed or influenced because of the new development. Normally, these faces have opposing points of view. The development need will most likely come from a market situation, a new player in the market, an idea in a board meeting, etc. and 'Wham' the next thing a business knows the new development is underway! A need, an idea, a situation in one area of a business then becomes the 'now you need to do this overnight' in another. Marketing impacts Operations. Sales impacts Transportation. Senior Management impacts Finance and so on. Download CNNf Article
___________________________________________________________ Technology And The Value It Can Bring To A Business, Product or Market Lately we have all seen and heard the call of the nay sayers, telling us the old 'told you so' of the web and its many wrong doings (better yet undoings). The ups and downs of companies, the closings and the firings. Many look at this as a sign that the dot.comedies are failing and are finally signaling the end to all this foolishness and a return to the way it was - a return to pre-web days. What seems to be missed is the simple fact, that a bad business (meaning one that doesn't make profit), a bad business model (no market, no demand, no thought) and technology for technology sake will not, would not, could not (said the star bellied sneech) ever make for a successful business. Relationships still drive business and technology lightens the burden of the necessary acts and the repetitive requirements. Download White Paper ___________________________________________________________ Jumping the Curve: Getting from Mind to Market Concept Paper: The Use of Incentives in New Product Development Download Concept Paper ___________________________________________________________ |
New Concepts In Business, Product & Market Development
08/10/2000
What's All The Buzz About BusinessHive?
David Carrithers, former Chief Information Officer and VP New Business and Web Development of American Express Incentive Services, is establishing the first business and product new world 'think-tank' utilizing new and innovative concepts in development.
"For too long businesses keep going back to the same well, hoping a new vision springs forth. Well, the truth is, what made you great in the past might be the exact thing that will take you down in the future" stated Carrithers. This new venture, called BusinessHive, will be focused on the energy, collaboration and the innovation necessary for successful development efforts. "The goal is simple; offer fast, innovative and targeted business, product and market development support while providing the menas to tap into first-class project management resources, ideas, coaching, round-table discussions that share new thinking with the business world at large. We need to take time to think about the bigger issues and trends that will impact all of us. It's time for a change in how development takes place," added Carrithers.
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